Replica company

WWE once signed a deal with Upstart Blockchain Company to add more star power to an exciting project in 2021

Wrestling fans are fond of memorable moments. Whether it’s Hulk Hogan finally defeating Andre The Giant at WrestleMania 3, or Seth Rollins performing ‘The Heist Of The Century cashing in his Money In The Bank contract at WrestleMania 31. WWE history is filled with a plethora of moments. unforgettable for his fans and admirers. Fans regularly show their love for the promotion by purchasing their favorite superstar’s merchandise, memorabilia and replica belts.

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WWE is never late to capitalize on the popularity of its superstars by regularly releasing merchandise to boost revenue. Old-time wrestlers such as The Rock and ‘Stone Cold’ Steve Austin are known to be merchandise magnets.

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Collecting products associated with their favorites not only allows fans to be closer to them. But also allows them to display their most prized possessions.

Changing times have brought about a change in the ways of own or sell various properties associated with a famous brand or personality. The demand for digital assets has increased significantly over the past few years. And NFTs or non-fungible tokens are among the latest methods to digitally trade or sell any property to willing buyers. The advent of NFTs dates back to 2014, but its popularity only gained momentum from 2020.

WWE entered the NFT world in 2021

Wrestling juggernaut WWE also jumped on the bandwagon in 2021 as the promotion reportedly saw an opportunity to benefit from the NFT wave. He made an agreement with Blockchain Creative Labs, to launch a unique NFT marketplace for WWE digital tokens and collectibles. The promotion would also allow these NFTs.

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The purpose of the deal was to stay ahead of the times and capture unforgettable WWE and Superstar moments to generate NFTs. Additionally, making it available for fans to purchase through a digital license that would be accessible through crypto or regular currency.

The parent company of Blockchain Creative Labs is Fox Entertainment. An organization that is no stranger to WWE as it airs the weekly Smackdown show on Fox TV. Senior Vice President of Promotion, Revenue Strategy and Development, Scott Zanghellini released a statement with the deal in 2021.

He said, “This new partnership allows us to deepen our relationship with FOX, as we continue to explore creative new ways to engage our passionate fanbase.

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WWE has always remained relevant with its adaptability to different eras. This was one of the main reasons for the steady growth of the company as its competitors disappeared. This major operation in 2021 would surely have made it easier for the company to manage its digital assets.

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And more would have provided fans with digital collectibles for their favorite legends, such as The Undertaker or John Cena. What do you think?

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