Replica brands

ToI, ET most trusted news brands in India: Reuters survey

The Times of India (ToI) and The Economic Times (ET), two of BCCL’s main brands, have become the most trusted news brands in India, according to a survey of 46 countries by the Reuters Institute for study of journalism.

While ToI scored 75% to take the top spot on the list, ET shared second place with public service broadcaster All India Radio at 72%. ET moved up three spots in this year’s list, while ToI also topped the most trusted list last year with a score of 74%.

At a time when fake news is rampant and news quality is a major concern, established brands such as ET and ToI are attracting more and more readers, experts said.

“I have always said that newspapers bring credibility and trust, and this is justified,” said Shashi Sinha, CEO of IPG Mediabrands India. “The icing on the cake is two powerful brands just above.”

Prasar Bharati’s DD News, with a score of 71%, is in fourth position with Hindustan Times, BBC News and Indian Express, followed by The Hindu (70%).

and India Today (68% each).

“In the digital age, where we face a deluge of fake news and misinformation, especially on social media, the most coveted and valued aspect is trust. The digital fake news pandemic could have far more serious repercussions for society than any other pandemic. Several studies have repeatedly emphasized the need to preserve and verify information before publication,” said Sivakumar

Chairman of the BCCL Executive Committee.

“It is once again encouraging to see The Times of India and The Economic Times ranked number one in trust. It is also a great responsibility and we will continue to meet people’s expectations with our high standards. verification and curation on all our news flows,” he said.

BCCL, which owns both ET and TOI, has launched several initiatives, the most recent being the Times Verified initiative where the authenticity of “news” disseminated on social networks is verified.

This is the 11th edition of the survey, but only the second year that it has included India in the list.

India improves its position in trust in information

The survey highlighted that India recorded a slight increase in trust in the media, improving its overall position among the 46 markets.

“Legacy print brands and public broadcasters, such as DD News and All India Radio, continue to enjoy high trust among survey respondents, while 24-hour TV news channels are less reliable, as well as new digital-born brands like The Print and The Wire,” the survey said.

He also pointed out that India is ranked 150th in the 2022 World Press Freedom Index, dropping eight places from the previous year.

For more than five decades, The Economic Times has been India Inc’s go-to newspaper with its reliable reporting and insightful interpretations.