Replica brands

‘Today’s Paper’ Launches Unparalleled Branding Opportunities

Nine Announces Advertising Innovation in Daily Digital Editions of The Sydney Morning Herald and age as well as the development of a text-to-audio initiative

Nine today announced a game-changer for advertisers placing their content in Today’s Paper – the daily downloadable version of The Sydney Morning Herald and age newspapers – with brands now able to digitally insert streaming video or rich media advertising, including mock covers and digital catalogs, in a major leap in innovation.

Brands will now be able to open up a whole new world of digital opportunities at scale, providing unlimited integrated opportunities in a premium environment to deliver an unparalleled digital advertising experience.

With downloads of the digital replica of physical newspapers experiencing an annual growth of more than 50% in titles*, readers are increasingly consuming daily editions in digital form on their connected devices.

This development of digital advertising will enhance readers’ experience as they begin to see their once static download transform into a rich media premium product.

With the possibility of digital wraps, clickable videos in a print product, as well as advertisements that cross print and digital products, innovation offers unlimited opportunities for brands.

“Today’s Paper has been an untapped opportunity for advertisers so far,” said Jo Clasby, Director of Sales for Nine, Total Publishing. “We have seen a resurgence of large executions within our print publications, such as chapter covers and sponsorships, which we are now able to deliver in our digital world.

“This innovation will provide many ways for advertisers to integrate into a large-scale, premium digital environment, and it continues our commitment to finding exciting new business opportunities for brands.”

The announcement comes as Nine also reveals other initiatives within its publishing division, including audio on demand, where stories and news curated in The Sydney Morning Herald and age will be converted to audio through the use of state-of-the-art artificial intelligence.

Curated content from some of the biggest stories of the day, investigative journalism and lifestyle features will become more accessible than ever.

“The beating heart of our newsrooms is the production of high-quality public interest journalism that people are willing to pay for,” said James Chessell, managing director of publishing at Nine. “As our recent financial results have shown, this is translating into strong business results and opportunities for brands. “These initiatives will help develop how readers consume news and how advertisers can connect with it.”

*Source: SMedia, Digital PDF App Downloads, Exercise July 21-June 22 vs. July 20-June 21; %chg based on average monthly downloads

For more information:
Adrian Motte
Senior Communications Officer – Commerce and Publishing
[email protected]

Wednesday, September 14, 2022