Summer jewelry events and store openings
Numerous articles written over the past few months speak of the continued growth in online jewelry sales. They report how renowned jewelry designers, stores and brands are delivering the ultimate experiences across multiple channels to inspire consumers to purchase luxury jewelry in ways they wouldn’t have before the pandemic. And jewelry enthusiasts loved the new way to shop during lockdown. Women shopping for themselves, gifts or couples looking for engagement rings have become a comfort level with purchasing more expensive items. But they also missed the interaction with jewelry and the places they frequented for their artfully curated collections. During the summer months, women want to go out more, touch and smell the jewelry. Those who wish to enjoy the fun of trying new pieces in person will be happy to learn that a number of store openings, events and collection launches will take place this summer in vacation spots and cities. births of creators. The tired, teary-eyed pandemic online shopper can stroll from the beach, their private getaway, or their hometown to a private tour, pop-up shop, or trunk exhibit. It is important to be careful when traveling and these stores follow protocol to create a space that is both attractive and as safe as possible.
On the island
Katherine Jetter / The Vault / Nantucket MA
Summer 2021 is a busy time for jewelry designer Katherine Jetter. During the pandemic, she designed a new collection that is kind of a departure for her with stackable pieces in a variety of cuts and gemstone colors that are more geometric and easygoing, sexy and fun than her pieces. more serious opal statement. It fills a gap in the collection for more wearable everyday jewelry. But Jetter is also a born curator and stylist. In 2016, she opened a seasonal boutique on Nantucket called The Vault, which showcases the industry’s leading jewelry innovators and peers. The Vault, now in its fifth summer, has become a destination boutique for jewelry connoisseurs and women who create wardrobes and collections. This season, Jetter is bringing new designers to the island, including Emily Wheeler, Melissa Kaye, and Robinson Pelham. She also hosts a series of trunk shows throughout the summer with Fernando Jorge, Paul Morelli and Hoorsenbuhs. Jetter says: “It’s halfway through the season and we’re already having a record summer. It’s so exciting to see what we’ve built in Nantucket. Jewelry lovers are eager to buy. They see us as a vacation spot for some of the most talented designers in the industry. We are so busy, there are days when I have no idea where the time is. But when we’re busiest and buzzing with excitement, these are my favorite times. It makes me fall in love with what I do.
Jemma Wynne x Muzo / Mayfair Rocks / East Hampton NY
For those of you who vacation or live in the Hamptons and love emeralds (the stone of hope and prosperity), you will have the pleasure of seeing the first collection from designers Stephanie Wynne Lalin and / Jenny Klatt by Jemma Wynne x Muzo which will be presented exclusively this season at Mayfair Rocks in East Hampton. This partnership unites one of today’s most sought-after contemporary fine jewelry brands with the legendary Colombian emerald producer. Jemma Wynne’s evolving preference for colored gemstones and emeralds, in particular, made the brand a natural fit to align with Muzo.
“There’s really good energy in the East this season and we’re seeing people come out and again. Mayfair Rocks has been an East Hampton destination for years (and a fourth generation family business),” said Klatt. fantastic relationship with them, so it was obvious to choose them to show off our Muzo collection (alongside other Jemma Wynne pieces). Their client really appreciates unique jewelry and is always on the lookout for something that they cannot find anywhere else.
Jemma Wynne’s new emerald capsule collection featuring Muzo Emerald Colombia will soon debut at Mayfair Rocks in East Hampton.
Top: Flower necklace Always emerald and diamond, with a fine Muzo of 1.16 carat. Bottom: Flower bracelet Always emerald and diamond, with a fine Muzo emerald of 1.53 carat.
Keep it close
Colette Steckel / Colette Bijoux / Brentwood CA
How to celebrate a 25e birthday as a jewelry designer? Open a retail store that pays homage to your heritage, invigorates your collections, then add an exclusive selection of a few of your favorite things that elevate the store to the level of a store concept. This is what the designer Colette Steckel did recently to present her eponymous brand. The store is located in the heart of Colette’s neighborhood, Brentwood, across from the Brentwood Country Mart.
Steckel designed the space to immerse visitors in its Franco-Mexican past with decor inspired by contemporary French interior design. The venue will house Steckel’s signature collections as well as a selection of his favorite home and fashion essentials from France and Mexico. These include chocolates by François Pralus, velvet backgammon sets by Hector Saxe, artwork by Benjamin Pietri, belts from NES and bags from Baní. The Assortment is a compilation of pieces from his home country that gave him a sense of comfort during quarantine in Los Angeles at the height of the pandemic. Steckel explains: “Moving to a new space was a great opportunity to expand our offering and create a place that not only houses my brand, but also a celebration of my Franco-Mexican heritage. I am delighted to have a store in my own backyard, where I can present to my community the unique work of artists that I admire from both countries.
One on the way
Lauren Wolf / Esqueleto / San Diego, California
Esqueleto is opening its fifth location this summer in the South Pacific Beach neighborhood of San Diego. Owned by jewelry designer Lauren Wolf, the boutiques all have their own unique essence depending on the region they are located in and the variety of designers Wolf selects for each boutique. Each site also sells antique and vintage engagement rings and a range of decor and home items that are both rustic and refined. Wolf introduces emerging designers to all who work, like her, to raise awareness about jewelry sustainability and craft their pieces from recycled metals and conflict-free diamonds and gemstones. Oakland, which was Lauren’s first store, is down the street from her studio, and her offices evoke a Georgia O’Keefe vibe. Other stores, including Echo Park, Los Feliz, are also imbued with a desert vibe, while the New York-based Nolita-based boutique showcases their cult favorite jewelry and homeware designers, but offers a more metropolitan atmosphere inside the more refined store.