The San Francisco-based company’s branding will appear on the sleeve of the men’s kit, which will be unveiled on Thursday when Leeds United wear their 2022/2023 home kit for the first time as they take on Brisbane Roar for a pre-season friendly.
This season the women’s kit, academy and replica will all bear the Wish branding, which will also be on display throughout Elland Road when crowds return for a pre-season game between the Whites and the Serie side B Cagliari on July 31.
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Leeds’ Roar clash will offer a preview of the new Wish rebrand which will officially launch next month.
“We are delighted to partner with Leeds United for the coming season,” said Vijay Talwar, Managing Director of Wish. “With a rebrand just around the corner, the
This partnership not only provides great exposure to the brand, but also a perfect opportunity to shine a light on all the changes going on at Wish.
“We look forward to being part of Leeds’ journey and wish the team all the best for the season ahead.”
Paul Bell, Executive Director of Leeds United, added: “As we look forward to another season in the Premier League, we are extremely delighted to welcome Wish back as a new official.
Sleeve Partner for the new campaign.
“We first worked with Wish as an official partner in 2018 when the brand chose Leeds United as their first global football partnership after a successful relationship with the LA Lakers NBA basketball team, so we are delighted that the brand has chosen to work with the club again as part of its new global marketing campaign.
“We look forward to seeing the new Wish branded feature on the sleeve of our game shirts throughout the campaign.”