Peter & Company Distribution (PCD), the exclusive distributor of Dutch Lady Milk, kicked off the ‘World Milk Month 2022’ campaign at a media brunch on June 1 at their headquarters in Cul de Sac, unveiling new products in Dutch Lady’s portfolio and kicking off a list of exciting activities to celebrate World Milk Day throughout the month.
This year’s robust schedule includes community, consumer and corporate activities aimed at rewarding the resilience of all members of the PCD/Dutch Lady family. Despite our challenges, PCD and Dutch Lady continue to “raise our glasses” to milk quality and the good things in our lives.
Chief Executive Michele Kalloo reiterated, “The purpose of World Milk Day and now World Milk Month” is to highlight the importance of milk as part of a balanced daily diet; specifically for the development of children. This year, PCD celebrates its 131st anniversary and Dutch Lady celebrates its 150th anniversary, so it’s fitting that we recommit ourselves to building strong families, the foundation of strong communities. To that end, we are excited to launch Dutch Lady Growing Up Milk for toddlers in Saint Lucia; we now cover your whole family!
During the media brunch, PCD presented a gift of 30 cases of Dutch Lady UHT milk to the school feeding program which was enthusiastically received by Mrs Cashena Emmanuel, District Councilor, who expressed her gratitude for the commitment of PCD and Dutch Lady to build strong communities.
An expanded ‘Milk Celebration Caravan’ will take place in 16 schools across the island in June. Once again over 700 students will be treated to a nutritious and balanced breakfast including Dutch Lady milk. They will also spend time in the replica Dutch Lady dairy farm and receive goody bags filled with school supplies and Dutch Lady milk.
Consumers can look for our “Milkonomics” promotion at their favorite stores to enjoy deals and savings throughout the month on select purchases. Kudos to the great value and variety from Peter and Company Distribution Limited (PCD) and Dutch Lady!