Not being Amazon is a selling point for these companies
BROOKLYN, NY — On a Wednesday afternoon earlier this year, workers at an industrial center scrambled to grab items such as paper towels, children’s toys and alcohol, then sorted them into packages intended for customers who expect delivery just hours after placing their order. .
The scene was not taking place in one of Amazon.com Inc.’s many fulfillment centers, but in a warehouse run by ShopIN.nyc, a New York-based company that is part of a growing group of companies. and organizations positioning themselves as anti-Amazons. They are working to unite small businesses that have lost sales and margins to the e-commerce giant and exploit concerns about its growing influence and competitive practices.
ShopIN.nyc brings together local business inventories to create a local version of the ‘any store’ Amazon is known for, thanks to the wide selection and super-fast delivery that founder Jeff Bezos has made central pillars of the strategy of the Seattle company. ShopIN.nyc’s marketing is simple: Social media campaigns carry slogans such as “Shop Boroughs, Not Bezo $” and “A” Store of Everything “That Delivers Faster Than Amazon.”
The decline in e-commerce against Amazon is coming from small businesses as well as other tech giants – and their efforts have gained momentum and urgency with the pandemic hitting many mainstream retailers.
Facebook Inc. in May of last year launched a new service called Facebook Shops to help mom-and-pop stores sell on its platform. Alphabet Inc.’s Google unit last month announced tools to help small businesses sell through its buying platform and integrate with other services such as Square Inc. and Shopify Inc.