Replica brands

North Korean department store sells counterfeit foreign luxury brands

This photo, taken from DPRK Today’s homepage on October 19, 2022, shows shoppers looking at products, including fake Burberry bags, at Pyongyang’s No. 1 Department Store in Pyongyang, North Korea. (Yonhap)

SEOUL, Oct. 25 (Korea Bizwire)A North Korean department store was found openly selling knockoffs of global luxury brands.

According to a recent report by DPRK Today, a China-based North Korean propaganda outlet, a variety of counterfeit foreign luxury items were displayed at a consumer goods exhibition held at Department Store No. 1 from Pyongyang.

Chanel bags printed with the logo were on display at a stand set up in the department store. Also found were fake Burberry bags, perfume bottles copying the design of Dior and shoes counterfeiting the design of Japanese sports brand ASICS.

Apparently, Pyongyang shed light on improving the quality of its consumer goods, saying all items on display were made using its own technology and capabilities.

Another propaganda outlet, Maeari, pointed out that all items on display at the expo, including shoes, clothes and groceries, were North Korean products made by indigenous brands.

For Pyongyang, the ability to produce consumer goods for itself has become much more important as it faces strict import restrictions due to international sanctions.

In this context, the country seems to have chosen the “shortcut” of counterfeiting famous foreign models to quickly market certain attractive items.

Ashley Song ([email protected])