Replica shirts is sponsoring Newcastle United shirts in the new Premier League season, the e-commerce platform co-founded by Emaar Properties Chairman Mohamed Alabbar and Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), will sponsor English Premier League club Newcastle United’s shirts for the 2022 season -2023 .

The branding will be displayed on the sleeve of all team kits in the coming season. The brand will also feature on matchdays at the club’s St James’ Park stadium and on the club’s digital assets.

“We are extremely proud to become a key strategic partner of Newcastle United, one of the most famous clubs in world football,” said Ali Kafil-Hussain, chief of staff of the e-commerce platform.

“ prioritizes creating a sense of belonging within our communities: customers, vendors, business partners and employees. We are delighted to work with the club to promote [the] community spirit in the Middle East and beyond and we look forward to future success on and off the pitch.

Noon began operations in the United Arab Emirates in October 2017 and was commissioned shortly thereafter in Saudi Arabia. It also delivers to customers in Egypt and now includes eight products and services, including Noon Pay and Noon Grocery.

Newcastle United’s relationship with the Middle East runs deep after the club was acquired last year by a consortium including PIF, PCP Capital Partners and RB Sports & Media.

The PIF is the majority partner of the club. The deal is reportedly worth £300m ($408m).

The club recently unveiled a new away kit in the green and white colors of Saudi Arabia.


Newcastle United train in Saudi Arabia in January

Updated: June 28, 2022, 10:15 a.m.

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