The deal, which is expected to extend beyond the next campaign, also includes sister teams Beerschot, La Berrichonne de Chateauroux, Kerala United and Al Hilal United; who are also part of the global sports network established by HRH Prince Abdullah bin Musa’ad bin Abdulaziz Al Saud and his associates.
The organization, known as United World, has recently branched out into other disciplines, including baseball, and is also responsible for overseeing what has been described as a “multinational” academy.
Abdullah Alghamdi, Managing Director of UW, said: “We are delighted to announce a first-of-its-kind technical kit partnership with Erreà. This partnership is a key business step in our strategic transformation and a leading example for all multi-club ownership structures.
“Throughout the pitch and kit delivery process, Erreà has proven to be a true partner in honoring each club’s intrinsic value and service commitments fairly.
“We have designed the partnership with the aim of serving the best benefits of our clubs and their fans. Therefore, we are confident that our fans will welcome Erreà to our stores, mainly thanks to the first-ever bespoke teamwear, skin-safe fabrics and quality European production. I would like to thank all the team members on both sides for their hard work and commitment.
The deal, which The Star exclusively revealed was negotiated midway through last season, marks the end of United’s previous association with Adidas. According to officials at his organization, it could be the first of several UW-wide projects rolling out over the coming months. Those under the UW umbrella, including United, are already collaborating in areas such as scouting and recruiting with a software program, designed to help them pool knowledge of potential new targets, who would have been installed in their respective training centers in the last few months.
“We are delighted to announce this new agreement and look forward to a long and successful partnership with a company that shares a similar vision and model to Sheffield United,” said United CEO Steven Bettis. “I know there has been a lot of work undertaken over a period of time by the club and United World to cement this exciting partnership, and I’m sure fans will be eager to see some of the first results when we publish the details. of our kits for the 2022/23 season in due time.
Although United’s long-term involvement in UW has been thrown into doubt by Henry Mauriss’ attempted takeover of Bramall Lane – the US offer, which is currently being considered by the English Football League, is not s does not extend to Beerschot, Chateauroux and their associates in India. and Dubai – the importance that Prince Abdullah placed on the arrangement with Errea was reflected in the fact that Alghamdi, Bettis and their counterparts from Belgium and France all traveled to the company’s headquarters to celebrate the occasion. Representatives of the media, including this newspaper, were also present; visit to the Errea production plant in the nearby town of Terrile.
Frederic Van den Steen from Beerschot commented: “Erreà is a brand that combines Italian fashion tradition with modern sportswear. We look forward to working with United World and Erreà in this long and lasting partnership. A partnership that will provide us as a club with a great support system on the teamwear front, as well as a solid business plan.
Founded in 1988, Errea is trying to increase its footprint in English football after also agreeing to supply clothing for Middlesbrough. They are the first Italian sportswear company to obtain the Oeko-tex standard certification, which guarantees that their products are free from harmful chemicals.
Patrick Trotignon, General Manager of La Berrichonne de Châteauroux, said: “We are happy to be part of the sponsorship of the technical kit that United World has concluded with Erreà, which symbolizes Italian know-how and is known for its design and quality. .
“Erreà is a brand that listens to its partners and thus adapts to requirements and the smallest details to satisfy them. This new partnership between La Berrichonne, Erreà and United World will undoubtedly bring collective success.
Unlike Adidas, which reserves its bespoke designs for big European names, Errea has worked with UW members to ensure their kits are unique. They are also believed to have their payments “up front”, rather than spreading them evenly throughout their contract with UW.
“We are delighted to have signed a technical sponsorship agreement with United World”, declared Roberto Gandolfi, vice-president of Errea. “As always, we have worked closely with the clubs
on new designs, and we’re excited to see the fan reaction to what we’ve produced.
“A special feeling was created from the start, which I’m sure will lead to innovative designs that will help clubs in the years to come. The significance of this collaboration represents an extremely prestigious milestone for our company and the ideal culmination of many years of work.A very important professional challenge in which we have put a lot of creativity and energy.
“We brought over 30 years of experience to the creation of the kits, creating a unique and immediately distinctive look for each club involved,” he added.