Google Adds New Listing Options for Company Profiles, Including Services, Reservations, and Simplified Catalog Download
Google has ad new, streamlined options to help you improve your Google Business profile, including new service listings, booking options, and a streamlined process to scan your product catalog for better discovery in Google’s shopping tools .
First, Google added a new process for service companies to add new services directly from their search listings and maps.
As explained by Google:
“If your business offers local services – such as construction, auto repair or hairdressing – you can now use the ‘Edit Profile’ menu on the search to easily update the services you offer and, if applicable , the local areas you serve. For beauty and personal care businesses, show off your specialties like eyelash extensions, box braids, curly hair, scanning, dreadlocks or beard cuts. “
Businesses can now also activate online reservations directly from Google search, via Google Reserve Partners. Once you’ve signed up for a profile on one of the many supported platforms (listed here), you will be able to take reservations from your search list, further streamlining the connection.
Restaurants can now also add menu items to their business profile on search and maps.
“Simply add and edit your entire menu or featured dishes via the” Edit Profile “menu on search. These new entry points help food businesses update their information and interact with customers directly from the apps they already use. “
Google says businesses will also be able to add and update online ordering options directly from Google search in the coming weeks.
Which is important, as food orders on Google have increased by over 230% since last year.
I mean, that makes perfect sense, given the pandemic, but still more and more people are now looking for ordering options, and it will likely stay that way even once things can get back to normal.
Google is also giving businesses more options to create messages, again directly from the search lists and maps.
It’s another way to add more context to your Google Business listings and provide relevant updates on your latest sales and events.
And finally, Google also makes it easy to upload your product catalog through integration with Sharp, which extracts inventory data directly from your in-store barcode readers.
Qualifying retailers in the US will now be able to sign up for Google’s Pointy, making it easier to record your product information in real time through direct integration.
Pointy takes the work out of manually entering product details, which can be especially difficult if you sell a lot of products. When you scan the items sold in your store, the products are automatically added to your business profile so that potential customers can see what is currently in stock. Eligible retailers can now get Pointy for free until September 30. “
This is a key sticking point for many eCommerce stores, with the manual labor required to download your entire product catalog and keep it up to date, which sometimes seems like an overwhelming task. Pinterest has also added improved catalog feed ingestion options to streamline this process, and through Pointy, Google is also looking to make merging your listings online and in-store as easy as possible.
Google also notes that searches for “who has” + “in stock” have increased by more than 8,000% year on year, highlighting the potential of this integration.
With the rise of e-commerce, Google has made a series of improvements to its store listings, including free product listings in search and integrations with Shopify and WooCommerce to streamline the process. These new tools provide more sign-in options, which will help retain users on Google for their product searches and maintain its position as a key destination for all types of discovery.
You can use these new updates on your Google Business Profile by signing in to the Google Account associated with your business, then entering your business name, or “my business”, into Google Search. You can also tap your profile picture and then tap “Your Business Profile” on Google Maps.