Fakespot notice detector disappears from Apple’s app store after Amazon raises concerns
Amazon said on Friday that it complained to iPhone maker Apple about the Fakespot review app, which it says inaccurately detects bad sellers and. Apple appears to have taken the e-commerce giant’s concerns seriously: the app has disappeared from its popular App Store.
In a statement, Amazon said that Fakespot “provides customers with misleading information about our sellers and their products, interferes with our sellers’ activities and creates potential security risks” when it ranks products and sellers on a separate scale. from Amazon’s own rating system.
Neither Apple nor Fakespot immediately responded to requests for comment. CNET has confirmed that Fakespot is no longer available on the Apple App Store.
On its website, Fakespot says it is a “data analytics company” that uses computer programs to determine whether reviews and the reviewers leaving them are legitimate. The app assesses the quality of the reviewer’s writing, reviewer profile, and other reviewer data for a given product.
“We are using artificial intelligence that has been trained to detect patterns,” says company in an explanation of his service. “The more data that flows into the system, the better the system detects counterfeits. “
Amazon looked at products that Fakespot found to be unreliable and found them to be incorrect 80 percent of the time. Apple’s review guidelines prohibit apps that disseminate “false information,” as well as apps that access another company’s service without permission.
“We appreciate Apple’s review of this app against its Appstore guidelines,” Amazon said.
Amazon’s complaints about Fakespot come as the ecommerce company increasingly wrestles with businesses and groups seeking reviews on its platform. Amazon banned “prompted“Items in which companies refund or offer free products in exchange for reviews.
In June, Amazon said it removed 200 million suspected bogus reviews before they could be posted on pages listed by any of the 1.9 million third-party sellers on its platform. The company uses computer programs to look for suspicious behavior, such as groups of new customer accounts that review the same products. However, fake groups of critics have appeared on social media,, further encouraging behavior.
Fake reviews can help brands play with Amazon’s system, which uses positive reviews to promote products in its rankings.
“We have seen a growing trend of bad actors attempting to solicit fake reviews outside of Amazon, particularly through social media services,” an Amazon blog post said last month. “Some people use social media services themselves; in other cases, they hire a third-party service provider to carry out this activity on their behalf. “