Replica brands

cloud kitchen: can cloud kitchens serve multiple brands?

A cloud kitchen’s registered entity can supply its products to “countless brands as long as it complies with the standards”, the Food Safety and Standards Authority of India (FSSAI) said.

E-commerce platforms are required to display the relevant entity’s FSSAI license and registration number on their platforms, an FSSAI spokesperson said in an emailed statement.

The food regulator’s comments came in response to ET’s question about a recent discussion on microblogging platform Twitter about how a writer on Substack, a publishing platform for freelance writers, revealed that one person was allegedly running hundreds of fake brands from a single cloud kitchen and spamming food aggregators with restaurant listings.

Any non-compliance related to food safety, poor branding and non-compliant nature of food should be reported to the FSSAI through the “Food Safety Connect” mobile app, the spokesperson added.

“In the event of cloud kitchens, the FSSAI is committed to taking action against any reported food safety issue, regardless of the number of brands managed, operated or owned by the food business operator,” the door said. -word.

Prashant Baid, the author of the report on Substack, published on Sunday that an operator was running 200 brands each on two cloud kitchens in Bengaluru.

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In his post, Baid pointed out that the brand names operated by the cloud kitchen seem similar or identical to other popular restaurants.

“It can trick the customer into appearing at the top of search results if the original restaurant is not available for delivery to that location,” he wrote. “Creating hundreds of fake restaurant brands on these platforms shouldn’t be that easy.”

Swiggy and did not respond to ET’s questions seeking comment.

Three restaurateurs told ET that there was nothing illegal about it and that customers were free to order from any restaurant they wanted.

“Like any operator, it is not a kitchen with 100 brands. You are in any case in competition with the market. So now what comes in this competition is quality, consistency, and pricing from a consumer perspective. So if you fulfill those obligations, that’s all that matters,” said Kabir Suri, chairman of the National Restaurant Association of India.

Ghost Kitchens Managing Director Karan Tanna said: “Having different brand names on aggregators is perfectly acceptable from a legal standpoint, even if the food is prepared from the same principle, as the FSSAI and other health and hygiene standards relate to the actual principle. cooking and unrelated to the name under which it is sold on the Internet.

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