Replica company

Clothing company backed by Andy Murray receives lavish appraisal


Andy Murray’s decision to invest in clothing company Castore has yielded a handsome dividend, with the company now valued at £750million.

Murray was Castore’s first major signing in the summer of 2019 as the company continues to grow rapidly signing deals with top Premier League clubs, golfing greats and international sports teams.

Castore co-founder Tom Beahon told The Times newspaper that he was able to convince lenders to back the financing because his fitness apparel and replicas “were relatively recession-proof”.

It’s a remarkable rise for an entrepreneur who spoke exclusively to Tennis365 at the start of Castore’s history, when outlining his vision for the business.

“You couldn’t ask for a better association to launch a clothing brand than working with someone as iconic as Andy Murray,” begins Tom, who was a huge sportsman himself and played football for Tranmere. Rovers before creating Castore.

“We were looking to take Castore to the next level and we wanted major partnerships with athletes. I can’t speak for Andy, but I think the idea of ​​working with a younger brand created by two young British brothers really touched him and we were delighted to have him on board.

“He shows great interest in our business and has become a shareholder as part of the deal to enter the business and we are excited about what we can do together moving forward. Having a conversation with a elite athlete and see their enthusiasm for our brand [and what] our plans were for the next five, ten and 15 years was exciting for us, and not normal when dealing with someone of his caliber.

“We felt very simply that, whether Andy ever returns to the pitch or not, he was and always will be an icon of British sport. He is one of the few athletes to have transcended his sport and become more than just a tennis player.

“When we started Castore the idea was to create a premium British brand that would be a bit different from the main brands we all know. These are wonderful brands that everyone has been used to for so long, but they all have a price which means they can sell at low prices and may not have built their reputation on their quality.

“Our brand philosophy is ‘Better Never Stops’ and I can’t think of any athlete in the world who embodies that more than Andy Murray.”

Murray set up his own management company, 77, in 2013 after failing to find an agency he said put athletes first alongside his agent Matt Gentry.

When Cromlix House, a hotel near his home town of Dunblane which had hosted his brother Jamie’s wedding reception, went bankrupt in 2012, Murray bought it and revived it. He celebrated his own wedding there three years later.

Murray is also an investor in Game4Padel, who recently confirmed they have also signed Liverpool defender Virgil van Dijk as one of their backers.

The business empire that Murray oversees also includes a hotel in his Scottish homeland and he is also interested in drinks brand Halo, Manchester-based charity tech start-up GoodBox and ‘doctor at home’ platform. the application” ZoomDoc.

“I have a little time when I’m on the road, so keep an eye on my investments,” Murray said in an interview with Forbes.

“I also spend a lot of time reading the news and following what is happening in the markets. I have a trading advisor who helps me monitor my investments more closely.

“Success for me is seeing businesses grow and develop – it’s not just about getting a good return on my initial outlay, although obviously that’s good too. I know with start-ups there is a high chance of failure, so I don’t expect them all to be successful, but I try to choose to only support companies that have a idea in which I really believe.

“I mainly focus on supporting businesses that are in an area that interests me – like health and wellness, or nutrition, or dogs!

“Then my team does due diligence on the company and the team behind it. Unfortunately, as I travel around 40 weeks a year, I don’t have time to meet all the companies.

“The kind of things we’re looking for is a good team, a smart idea in an area where there’s a market for the product, and then obviously the numbers have to add up as well.

“Part of my motivation is that I’ve always been interested in investing, but also that I really appreciate being able to support emerging companies that need a boost at the start.

“As a crowdfunder, it’s great to see a young company succeed. A number of companies I’ve invested in over the past two years have already done very well, and I’m excited to see how they will continue to do over the coming months and years.

“Another thing that motivates me is new ideas, especially in areas that are relevant to my life – health, nutrition, sport, exercise – so when I see ideas like this popping up on Seedrs, I can’t wait for them to succeed.”