The world’s largest retailer is using artificial intelligence (AI)-based innovation to drive e-commerce sales, as Amazon on Thursday (June 9th) launched Virtual Try-On for Shoes, an interactive mobile experience that allows customers visualize how a pair of shoes will look on them.
The tool will “better inform purchasing decisions,” according to Amazon’s blog, which notes that US and Canadian users can use it “from the comfort of their home or on the go” through the shopping app. Amazon on iOS.
Virtual Try-On for Shoes offers thousands of sneaker styles from New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, Saucony and other shoe brands. After selecting a shoe, customers can tap the Virtual Try-On button below the product image and point their mobile device’s camera at their feet to see how the shoes look on them.
Customers can then move their feet to see how the shoes look from all angles, change the colors of selected shoes by scrolling through the carousel of options, and take a photo of the virtual shoe they’re trying to share with friends. via social media, the post says.
Virtual Try-On for Shoes also allows brands to showcase their products and make shopping for their styles more interactive.
“Amazon Fashion’s goal is to create innovative experiences that make online fashion shopping easier and more enjoyable for customers,” Muge Erdirik Dogan, president of Amazon Fashion, said in the blog. company.
In other apparel news, in May Nike accused sneaker market StockX of selling fraudulent shoes. StockX promised to sell only legitimate shoes, but Nike claimed to have purchased four pairs of counterfeit shoes from the platform.
Related: Nike Alleges Sneaker Marketplace StockX Sells Fake Shoes
Nike had asked a judge to allow it to add infringement and false advertising claims to its ongoing trademark infringement lawsuit. The lawsuit began in February, when Nike accused StockX of “blatant freeriding” on Nike’s trademarks and customer base through its Vault NFTs service.
StockX said its non-fungible tokens (NFTs) are not digital sneakers, but rather “lists of physical sneakers that are stored in a vault.”